You’d always be rewarded for offering value. But that hasn’t helped so many people, as we see extremely talented and gifted men who are unknown so many.
As I learned from one of my mentors, Mr. Olufukejimi Adegbeye, what brings rewards to you is the ability to make sales. The ability to specifically target your value to a market where it’s needed. The ball game changes when you make an offer.
The concept is simple: Money leaves you when you buy things. Money comes to you when you make sales (sell).
However, I’ve seen how this isn’t always as simple as it sounds. How much valuable sales offer still get turned down, even when in need.
I realized, the main reason why your sales get rejected is because people only buy from you when you’ve established a bond of friendship, and a proven track record.
It has to be crystallized that you care about them, and want what is best for them.
This brings us to the concept of Reputation.
DO YOU KNOW…
That 86% of people would pay to a service provider with higher ratings and positive reviews?
That unhappy customers will tell their friends and followers, but may never tell you?
That loyal customers are worth 10 times as much as their first purchase on average?
Hmmm! Reputation is the core of publicity indeed.
Without any clients and customers, no business would exist. Keeping them happy is a major key running a successful, profitable business.
Because in Online Marketing, you’re not only responsible for what you say, you’re also responsible for what is perceived and how your content is interpreted; Reputation Management is influencing and controlling perceptions towards your brand.
However, this will be centered on managing post update crisis online, as applicable to us all.
Have you ever been in a situation where your post was misinterpreted and you couldn’t place your hands on how best to manage it?
Here are 5 simple steps to take!
1. First, examine the root of the problem reading the message, post or response carefully.
2. Avoid deleting responses as first reaction (except responses made were derogatory or in complete contrast with your core values). Ensure you remain transparent with your audience.
3. Respond! It’s advised to begin with an apology, then proffer a solution.
This is your opportunity to turn the tables around; your dissatisfied client can become your primary evangelistic tool.
4. Remain active online. Follow up to give your customers or followers a satisfactory answer when required.
5. Reread your final response. Ask yourself if you would feel comfortable if it was said to you, and if you can say it to your client/customer/followers’ face.
At the end, monitor to track any activity that happens after you’ve done your part.
Although, customer service should be your main priority in business, never get trapped between opinions of people.
Ascertain your modus operandi and core values, and build your business around it. It will attract clients just as you are!
I am confident this helped you…please Subscribe, and share to as many.